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Every option is built for someone.

It comes down to build or buy: build a proposal team you can’t justify, or buy a tool that assumes you already have one. The heavy consultancies serve billion-dollar primes. The AI tools serve shops that already have a team. Build-your-own usually dies in implementation. The firm in the middle fits none of them — so we made the third option: rent the function.Here’s the honest read on each, including when the answer isn’t us.

Who we’re for

  • Small and mid contractors already bidding, with a real pipeline — too small for Shipley and too thin to staff a proposal shop.
  • Defense and gov-tech startups with RFPs in front of them and no capture function yet.

Who we’re not

  • Enterprise primes with a proposal department. You don’t need us.
  • Pre-pipeline startups with nothing to bid yet. Come back when there’s a bid.

Compare, one by one

vs. a freelancer
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vs. a freelancer

A freelancer bills by the hour and walks when the bid ships. We keep your knowledge base warm and can run several pursuits at once.

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vs. AI tools
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vs. AI tools

A tool assumes you already have a team to drive it. We are the team — you get the finished proposal, not software to run.

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vs. in-house
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vs. in-house

A hire makes sense at steady volume. We scale with your pipeline — a baseline when it's quiet, more only when you're bidding.

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vs. a consultancy
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vs. a consultancy

Shipley and Lohfeld bring premium process at premium prices. We bring the parts that win, at a subscription a small firm can carry.

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vs. a fractional hire
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vs. a fractional hire

A fractional BDR finds the deals; we win them. Keep their hours on selling and hand the live bid to us. Most lean teams need both.

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vs. The Bid Lab
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vs. The Bid Lab

A flat-rate, per-bid shop for straightforward bids. We're a subscription proposal department for serious, repeat bidders who need reviews and want to graduate. If your bids are simple, they may fit better.

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In the middle? That’s us.

Tell us what you’re bidding and we’ll give you an honest first cut — even if the answer is one of the others.

Get an honest first read