A named senior operator who has sat on the evaluation side, with a department's tooling behind them. What you actually buy is risk reduced: a submission that's compliant, defensible, and reviewable, and the discipline to pursue fewer bad-fit bids. More than a freelancer can carry, the rigor the big shops sell — without their price or their hour-inflating process. Every price published. Ten seats. No haggling.
One live solicitation, read in 72 hours by the senior who’d run the pursuit: compliance shred, bid/no-bid call, a scored outline if it’s a go. Credited in full against your first pursuit — for serious bidders the read is free in retrospect.
The through-line at every rung: is your submission compliant, defensible, and reviewable. Start where you are.
For first-time bidders and small teams. One compliance review at a time, with comments.
The senior human review layer over whatever you produce — by hand, with an AI tool, with a freelancer.
The whole department on call, whether or not a bid is live. A held seat on a shop with ten of them.
Members add a pursuit when a bid is live. Each is priced by what is at stake and fixed once agreed — run end to end: compliance matrix, win themes, draft, color review, workhorse graphics, submission-ready. No hourly meter anywhere.
Stake scales the work — more volumes, more reviews, more compliance surface. We assign the tier when we read the solicitation, and it is fixed from there. Your Sprint fee credits against the first one.
Price it against the contract, not against an hourly rate. The industry norm is to spend one to three percent of contract value pursuing it — our fees sit inside that band for the awards our clients chase.
We hold ten client seats, each one a company whose full bid slate we run. When the seats are full, there's a waitlist. The price isn't the constraint; the seat is.
We don't discount — the mechanism doesn't exist. When something needs flexibility we adjust scope, or add a gift: a credited read, an extra review, a comp'd month for a referral. Never the number.
A success fee would pay us to tell you to bid everything, and the most valuable sentence we sell is “don't bid this.” On federal work, contingent fees are restricted anyway (FAR 52.203-5).
A membership holds your seat all year. Pursuit fees price each bid by what’s at stake. Set your slate and read the year’s cost against the contracts it chases.
At the 1–3% pursuit-spend norm, this year supports chasing roughly $4,900,000–$14,700,000 in contract value.
Your year · $147,000The same year, bought the other ways: one senior proposal hire runs $160K–$240K loaded — one person, no capture, no tooling, and they can quit. A senior freelancer runs $15K–$30K per bidat market rates — with no standing layer, no memory between bids, and no warranty behind the work.
The advisory and shaping layer before the RFP: capture plans and campaigns, win-theme and competitive analysis, gate-review support, and the documents that shape a pursuit — white papers, capability briefings, presentations, and RFIs written to shape the requirement. You own the customer relationships; we build what moves them. Scoped per engagement.
Custom workhorse graphics built to be evaluated and to score — action captions, org charts, infographics that make a dense approach readable. Included in every pursuit. Standalone — for bids you're writing yourself — flat $200 each, $500 for complex con-ops and multi-element graphics.
A paid exit done well. When you outgrow us, we set you up to win without us: stand up the agents and your pursuit memory for an in-house team, hand off cleanly to your consultancy, or populate your own tool. From $7,500, scoped. Graduates can keep the Workbench tooling at $2,000/mo.
Nothing gets deleted, but things go cold while you're paused: we stop refreshing your pursuit memory, the radar goes quiet, and the digests stop. Turn it back on and we warm it up.
If the Sprint read isn't useful, the fee comes back and we shake hands. Your own materials are always yours. Finished work you've received and paid for is yours and isn't refundable.
When you outgrow us, take a clean, portable copy to any tool or hire — your materials and the pursuit memory and work product you've paid for. Want help leaving well? The frwrd.build package stands you up to win without us.
We don't guarantee awards; no one honestly can. We guarantee the standard you're paying for: if a submission goes out with a compliance gap we missed, the engagement fee for that pursuit comes back. A compliance gap means a mandatory requirement — a “shall” or a required form — that was in the final solicitation, inside the agreed scope, missing from the submitted volume, and traceable to the compliance matrix we delivered. Not a lost award, not an evaluator's judgment, not content you supplied or overrode. One claim per pursuit, raised within 30 days of debrief.
One live bid, read by the senior who'd run it. Credited in full when you go on.
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