A senior team, with agents behind them.
You will always know who is writing your proposal — because it's the same person who read the solicitation and made the bid call.
The background
We've spent years inside the rooms most proposal vendors only read about: AWS Public Sector, NICE Actimize, and Anduril.
At AWS Public Sector, over five years. First a senior proposal writer and innovation PM, leading 20-plus writers on cloud-into-government pursuits worth $25B+. Then the AI Acceleration lead, building the gen-AI tooling and agents AWS's own proposal teams now use. frwrd is built on the same approach.
Before that, at NICE Actimize, leading RFP response for regulated fintech (anti-money-laundering and fraud), where a wrong word fails a compliance check and a deal at once. Response output up by half, on deals worth tens of millions.
And most recently, capture and proposals at Anduril.
We've written and reviewed proposals from both sides of the table, and we've spent the last several years building and using AI to do the work faster — without letting it write the slop that gets a bid thrown out.
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APMP 40-under-40, Shipley- and APMP-certified. Both sides of the evaluation table — capture, writing, and review.
Why this exists
The good proposal help is built for primes that can pay for it. Everyone else gets a freelancer for one bid, a tool they can't staff, or nothing.
The firms in that gap are bidding real work and losing on preventable things — missed compliance, a thin past-performance section, a management approach that reads like a template. That's fixable with the right person and the right engine. So we built the engine, and we're the person.
And we're built to be left. We're the bid team you graduate from — when you outgrow us, you take the knowledge base and stand up your own shop. A vendor that wins by keeping you small would never say that.
the team you'd hire — without the headcount
How we work
We own the call
We decide what matters and own the document, working from a knowledge base you keep. Managed agents and expert-driven tooling handle the volume.
We'll tell you when not to bid
Our free Workbench flags it, and we'd rather turn away a bid we don't think you'll win than take your money and let you find out in the debrief.
A defined win, up front
We put what counts as a win in writing before we start.
How we keep it honest
This market is full of providers paid to sign you, not to win — with success rates engineered to sell. The honest version is rare enough to be the whole position.
Three honest exits
Pause anytime, refund the setup fee if the first read isn't useful, or graduate with your knowledge base.
You know who's writing
A named senior operator — not an offshore mystery.
Want to know if we're a fit?
A short, honest first call about your next bid.
Book a call →