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Two engineers checking their work at a build station.

AI systems for teams
that win complex work.

Evidence-based AI transformation for high-stakes revenue workflows. We reconstruct a pursuit you already ran and replay it with AI under real conditions— so you invest in what measurably works. When you can run it yourselves, you should stop paying us.

10,000+

pursuit documents processed — RFPs, RFIs, DDQs, task orders, executive summaries

100+

capture and proposal workflows tested in production

1,000+

professionals trained

$100M

in estimated impact

THE OPERATOR’S RECORD, PRIOR EMPLOYERS — DETAILS ON THE ABOUT PAGE

You’re not losing on the work

Public buying scores how well you respond, not how well you deliver. Those are two different jobs and only one of them is yours. What happens at a company without a proposal function is predictable, and it is close to the same every time.

Your engineers write it at 2am

The week it is due, by whoever has capacity. It is expensive in a way nobody budgets for, and it is the most expensive engineering time you own.

It gets thrown out before anyone reads it

A page limit, a missing form, an answer filed in the wrong volume. One company lost an entire bid because a graphic title page pushed its cover one page over the limit. The technology was never scored.

Your deck language becomes a contract

A proposal is a binding offer. “Guaranteed uptime” written once is something you perform at your own cost for years, sometimes with the proposal pulled into the contract wholesale.

Then you lose, get no useful feedback, and have nothing to reuse. The next bid starts from nothing again, which is how a company bids four times and is no better at it than the first time.

Why the obvious fixes don’t work yet

Hiring someone

A capture or proposal manager runs $165,000 to $260,000 fully loaded. Two to three months to an offer, a few weeks to a start, two more before they are useful. Five to seven months before that seat produces anything. You are also hiring for a job nobody at your company can evaluate yet.

A traditional proposal consultancy

They bring a team, bill hours and leave. You end up with a submitted proposal and a binder. Nothing at your company is better than it was, so next bid you call them again.

An AI proposal tool

Built by people who have never written a proposal, so they automate what looks mechanical from outside rather than what actually is. They also assume people to run them and a library of your own content to draw from. Unused by month three.

Why this works now and would not have in 2020

The standard proposal process, the one Shipley wrote down and everyone copies, is built for coordinating a lot of people. It is built that way because the mechanical work used to need a lot of people.

Reading a 300-page solicitation and pulling out every requirement was a week of somebody’s life. Checking a 200-page draft against 400 requirements was another week. Matching every “shall” to the place you answered it was done by hand.

Those specific jobs are now reliable machine work. Not the decision about what to bid. Not the win themes. Not knowing what an evaluator actually scores. The extraction and the checking. Work that needed five people needs one person with the right tooling. The open question at every company is WHICH work — and that's a question you measure, not guess. It's what a Replay answers.

What we build that you keep

Whether we're replaying a finished pursuit or running a live one, the work leaves three things behind — and they're yours.

Your knowledge base

Past performance, resumes, technical write-ups, prior answers, pricing history, and why you won and lost. Organised so it can be found and reused. Most companies have this scattered across drives and inboxes, which means they do not have it.

Agents tuned to your work

They pull requirements out of a solicitation, check a draft against them, find every promise you have made, and draft from your own material in your own language. Configured for your market rather than generic.

A process someone else can run

When you do hire, that person starts with a working system instead of an empty folder. They inherit a function rather than a pile.

We are explicit that this ends. When your own team can run it, you should stop paying us, and we sell that handoff as real work rather than a gesture. A department that makes itself permanent has different incentives from one that does not, and you should be able to tell which you are buying.
A small team mid-session, keeping their own work moving.
frwrd.team

Your AI pilot is cheating.

If it can see the final answer and use cleaned-up knowledge, it’s a demo, not a pilot. Pursuit Replay reruns a pursuit you already finished — AI under time-locked evidence, real controls, and a blind review — and hands you the investment decision. Bidding something live right now? A Sprint reads one bid in 72 hours.