frwrd.plan takes the requirement, the scoring criteria, and what your firm actually brings, and returns a section plan detailed enough to draft from. Most proposals are lost between the kickoff meeting and the first draft — this is the tool that closes that gap.
A plan is not an outline with hopes attached. It’s every section knowing its objective, its evidence, and its page budget before a writer touches it.
Per section: the objective, the requirements it must answer, the win themes it carries, and the proof points that substantiate them — each proof point tied to the evidence that backs it, or flagged when the evidence doesn’t exist yet.
The outline in Section M’s order, not your org chart’s. Evaluators hunt for their factor’s keywords under the headings where they expect them — the outline puts every answer where it will be looked for.
What you claimed at kickoff that nothing in your record yet proves: the missing past-performance angle, the uncertified capability, the resume you don’t have. Gaps found at kickoff cost a phone call; gaps found at red team cost the bid.
Each section’s plan as a handoff a writer can draft from without attending a single meeting: what to say, what to prove, what order, what page budget. The kickoff, written down instead of remembered differently by everyone in it.
The Plan Builder works from the Shredder’s matrix and hands its plan to your writers; the draft they produce goes through Preflight and the board. What it doesn’t do is make your win strategy for you — it structures the strategy you bring, and it will tell you plainly when what you bring isn’t enough to plan around. The bid decision, the themes worth betting on, the price — those calls stay yours.
$99 a month for five plans— metered by runs, cancel anytime, published like everything else here. Checkout is being wired; until the button exists, book a call and we’ll build the plan for a live pursuit with you.